Kenya is diversifying from the traditional black tea into purple which fetches higher prices.
The purple tea will boost farmers’ incomes.
The brand received a boost after its launched at a US trade fair.
Kenya has become a source of the tea variety. But lack of awareness among potential consumers has kept sales growth in check.
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Chief executive of Kenya Purple Tea, Martin Kabaki, is innovating this by contracting growers and finding markets for the produce in the US.
He says the goal is to move volumes of the new product and work with distributors to market it.
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