World football governing body, FIFA is heading for a sponsorship crisis a year-on from President Gianni Infantino’s first congress at which he pledged to restore confidence, following Sepp Blatter’s corrupt regime.
World football’s ruling body made a loss of 369 million dollars in 2016, and 23 backers still have to be found for a sponsorship model, that has 34 slots to fill.
A number of Blue-chip firms have been lost, with no replacements emerging.
FIFA’s best hope of restoring their finances is to set plans in motion at the forthcoming Congress, for a joint bid from the USA, Mexico and Canada to stage the 2026 World Cup.
That way, top American companies might come to the rescue.