Floyd Mayweather and Conor McGregor’s much-hyped Las Vegas boxing match generated more than 450 million pounds.
Former 5-weight world champion Mayweather stopped Irish UFC fighter McGregor in the 10th round.
It made 4.3 million pay-per-view buys in North America, second only to Mayweather and Manny Pacquiao’s 4.6 million pounds in 2015.
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The remarkable results are all the more impressive considering that the planning, marketing and execution took place across a span of just 72 days from the initial announcement to fight night.
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