Advertisers are piling the pressure on Facebook following revelations that a data analytics firm had extracted Facebook data from 50 million user accounts in a major data breach.
According to news reports from the UK media organisation, the BBC, the ISBA, a trade body which represents major UK advertisers, is to meet Facebook later this week.
Internet company Mozilla Corp said on Wednesday it was suspending advertising on Facebook‘s social media platform on concerns of data privacy.
The decision follows allegations that data analytics firm Cambridge Analytica gained inappropriate access to data on 50 million Facebook users to build profiles on American voters that were later used to help elect U.S. President Donald Trump in 2016.
On late Wednesday, Facebook Chief Executive Mark Zuckerberg apologized for the company’s handling of a row over user privacy, while promising tougher steps to restrict developers’ access to such information.
Several major advertising companies have threatened to pull advertising on Facebook in the wake of the relevations.
Speaking on BBC Radio 4’s ” The Today Programme” Saatchi CEO David Kershaw said that many advertisers now think “enough is enough”.
Mozilla said it would consider returning to Facebook if the company strengthens its default privacy settings for third party apps.